Press

Read what others are saying about Booktrack.


"With Booktrack Classroom, students will be able to read, create, and share soundtracked e-books for free"

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"Booktrack, which synchronizes soundtracks to ebooks, announced the completion of $3 million in Series A financing led by Sparkbox Ventures"

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"Booktrack CEO Paul Cameron says it’s important for Booktrack to keep reading fun for the next generation of digital learners"

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"Reading really hasn't changed since it started. We bring music to something that needs a reinvention."

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"With a sweeping score and life-like sound effect, this could be the the soundtrack of a big budget movie, but it's not from a film, it's from a book."

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"Book lovers and music lovers – have you ever paired your two loves into one experience? That’s what Booktrack is offering"

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"Synchronizing a soundtrack to stories might increase reading comprehension and engagement among children."

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"It's like a shift from silent movies to surround sound technicolor"

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"Booktrack’s foray into schools follows a fundraising round where it secured US$3 million from local and offshore investors."

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"Its audio based reading soundtrack increased students’ reading time by 30% and comprehension by up to 17%."

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"One company has created its own category that supports this goal - Booktrack."

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"It turns out that Booktrack is a fun way to read. The music adds atmosphere and suspense..."

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"Booktrack melds together the two things that spark me up like a fire cracker: words and music."

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"A soundtrack to digital texts claims to 'enhance the e-reading experience', but how will my latest novel, Silver, fare with sound effects?"

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"Key phrase: Paul Cameron on his biggest "aha" moment when building Booktrack..."

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"Booktrack is the newest way to enjoy your favorite novels and short stories on mobile devices including iPad, iPhone, PC and Mac and Android Tablets. eBooks published by Booktrack include a customized, hand-created, movie-style soundtrack that matches the action in the text."

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"Booktrack CEO Paul Cameron on setting up shop in San Francisco and New York."

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"Booktrack is bringing Christians closer to stories told in The Bible with the release of its Booktrack edition of The Gospels."

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"The Kiwi firm whose technology creates synchronised soundtracks for e-books has added a "rich, movie-like soundtrack" to The Gospels."

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"So, what would the perfect music be for reading whatever you’re reading? Booktrack thinks it has cracked this particular code by composing music that specifically goes with particular books, from scratch. It alters the music as you read, so that the resulting soundtrack matches not only the book in general, but the particular words you are reading."

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"In the film versions of 'Pride and Prejudice' the music jumps and swells at all the right moments, heightening the tension and romance of that classic Jane Austen novel."

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"The Future of Reading? ... A thrilling prospect."

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"is the Age-old Practice of flicking through A book in silence becoming defunct? sounds dramatic, but the evolution."

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"Could transform your reading experience forever."

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"Curl up with your iPad and start reading Gone with the Wind-go with me on this for a minute-and as you visualize Scarlett O' Hara gliding across the room, you actually can hear the swish of her petticoats."

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"The big buzz around e-books are devices, like Amazon's upcoming tablet, and apps such as Booktrack that take interacting with stories to a new level."

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"New Zealand Company, BOOKTRACK Continues its Momentum with Award Wins, Prestigious New York Launch, and Local Fundraising Drive."

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"A new startup called Booktrack...is an effort to create a whole new genre of e-books. Booktrack creates synchronized soundtracks for e-books that aim to 'dramatically boost the reader's imagination and engagement'. The startup's technology pairs music scores and sound effects with text, automatically paced to one's reading speed."

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"It's an interesting idea, and I'd quite like to try it out."

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"Booktrack—with its elevator pitch of "soundtrack for e-books"—has managed to capture the attention of other Jobs-level Silicon Valley movers and shakers. Peter Thiel, who founded PayPal before selling it to eBay for $1.5bn in 2002, is the lead investor, while Facebook director for global creative solutions Mark D'Arcy is a board member and investor."

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"This week, Booktrack released a digital version of [Salman] Rushdie’s short story “In the South.” ... Mr. Rushdie said he was impressed with the orchestra’s work. He was particularly pleased when his 14-year-old son pronounced it 'super cool,' he said."

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"What sets Booktrack apart is the precise alignment of the text and score. To keep things synced, Booktrack's technology uses the rate of page turns to gauge a reader's speed and adjusts the pace of the score accordingly."

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"An advance in electronic publishing could make the book you are reading seem as dated as a silent film. Publishers hope to exploit the growing success of ebooks by releaseing versions with added soundtracks and accompaniments."

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"The swing to digital reading could establish a lucrative software industry on the North Shore."

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"A kiwi innovation is showcasing a new revolution in reading, with an app that has co-ordinated musical soundtracks into e-books. While still in its infancy, the ground-breaking technology ... looks set to change the way we read forever."

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"As Salman Rushdie intones his own elegant prose in a rich, musical British accent, a soundtrack plays softly but distinctly in the background. If the music seems particularly well-selected — if its rhythms subtly match the story’s turning points — that’s because it was commissioned expressly for the purpose. Though the story is short, Rushdie stops several times to ask the audience if he should continue. At each juncture, rapt listeners beg him to go on. After the performance is over, guests murmur words like 'mesmerizing' and 'transporting' as they turn back to their tablemates — and I’m one of them."

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"The book, that venerable handmaiden of Western thought, has had a lot of work done these past few years, and the latest technology startup trying its hand at giving her an extreme makeover is Booktrack. Launched Aug 25, Booktrack creates soundtracks for e-books, using exclusive technology that detects individual reading speeds and synchronizes sound to text, line by line."

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"I was pleasantly surprised with the app itself on a test drive in my morning commute. First off, the software is intuitive; after about three pages or so, it judges your reading speed and matches the music and sound effects to where you are in the text."

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"Booktrack is targeting the senses in order to put you in a little sound bubble -that immerses you in the world of your book."

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"At moments that match the text, there might be sounds of footsteps, an explosion or suspenseful music. A scrolling arrow keeps track of the reading speed at which the app is matching sounds to text and can be easily sped up or slowed down."

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"While Booktrack may scratch an itch you never knew you had, some believe the introduction of multimedia to the book-reading experience may actually portend a larger cultural shift."

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"Listen up, e-book readers, because you’re going to love the sound of this new startup."

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"What makes this approach interesting is the underlying technology, which syncs the changes in sound with your reading speed, which is something the application learns as you go."

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