Booktrack Launches A New E-reader Platform, Announces 100,000 Downloads In Under Ten Weeks For One Of Its Titles

Booktrack announces free Bookshelf Application for iPad, iPhone, Mac, and PC platforms that allows readers to browse catalogue and sample BooktrackTM editions prior to purchase

New York, NY— January 23 — BooktrackTM, the creator of a new and engaging way to read by matching synchronized music, sound effects and ambient sound to the text of your favorite ebooks, announced today the debut of the BooktrackTM Bookshelf, which consolidates the BooktrackTM experience into a unified application. Now, users can browse Booktrack'sTM entire catalog, try free previews, purchase titles, and view their entire libraries –– within a single app.

BooktrackTM also announced that its “The Adventures of Sherlock Holmes: The Adventure of the Speckled Band” was downloaded more than 100,000 times from the Apple iTunes App Store in 105 countries making it one of the most globally downloaded eBooks of 2011.

"The consumer response to Booktrack has been amazing with 100,000 downloads for a single Booktrack title in just 10 weeks and glowing reviews and ratings in the Apple iTunes App Store.” said Paul Cameron, BooktrackTM co-founder and CEO. “It is not until people try Booktrack that they understand the immersive element Booktrack brings to reading, and the new Booktrack Bookshelf application gives readers the opportunity to try Booktrack for free to experience it for themselves.”

BooktrackTM, currently available in the Apple App Store, Android market place, and Mac and PC operating systems, represents a new chapter in the evolution of storytelling, and an industry “first” in publishing. By creating synchronized soundtracks for ebooks, BooktrackTM editions dramatically boost readers’ imagination and engagement. The company’s proprietary technology combines music, sound effects and ambient sound automatically paced to an individual’s reading speed. Funded by investors including Peter Thiel and Derek Handley – and created in collaboration with major publishing houses, best-selling authors, and award-winning composers and musicians – BooktrackTM is creating a new genre of entertainment. The new BooktrackTM App can be downloaded from www.booktrack.com for mobile and tablet devices, Mac, and PC. For more, visit www.booktrack.com and follow @booktrk.

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